Klaviyo is one of the best email marketing apps for Shopify. It has all the features you would expect from a reliable marketing platform - from templates and segmentation to workflow automation and SMS marketing.
Who should use Klaviyo email marketing app for Shopify:
Klaviyo is ideal for experienced marketers and mid-sized store owners. However, it suits established companies also. Although scaling your business with Klaviyo can quickly become expensive, the interface can be difficult for newcomers to use. Klaviyo can be used by businesses in a variety of industries, including fashion, beauty, food and beverage, electronics, and more.
Klaviyo Key features:
Personalization - This includes targeted emails to their customers based on their behavior and interests, abandoned cart emails, welcome series, and win-back campaigns.
Ready-made letter templates to help you launch campaigns.
Automated flows. A comprehensive set of workflows for marketing automation.
Klaviyo integrates with popular services like Facebook, Smile, ShipStation and many others.
SMS marketing is available. Businesses can also send automated SMS messages to their customers using Klaviyo.
Analytics and A/B testing. Klaviyo provides detailed analytics and reporting on campaign performance, audience engagement, and revenue generated.
Possible Klaviyo drawbacks:
Live chat support is only available for paid subscription accounts.
The app's interface is not built into your Shopify store, but runs on an external site.
Steep learning curve: Klaviyo can be complex to set up and requires some technical knowledge to use effectively.
SMS is only supported in the UK, US, Canada, Australia and New Zealand
Limited social media marketing features: While Klaviyo does offer some social media marketing features, it is primarily focused on email and SMS marketing.
Free customers receive email-only support for the first 60 days
Pricing: Klaviyo's pricing can be relatively expensive for small businesses, and the cost can increase significantly as the size of the audience and number of emails sent grows.
Omnisend
Omnisend is a popular email marketing app on Shopify. Thanks to seamless integration with Shopify, you can set up your email campaigns in minutes. A wide range of easy-to-use features to help you increase your sales. And you can connect SMS marketing, web push notifications and social media marketing efforts as additional communication channels.
Who should use Omnisend:
The features are enough for small and medium Shopify sellers. And if you're just starting out. Omnisend also suits established companies. It can be used by businesses in a variety of industries, including fashion, beauty, food and beverage, electronics, and more.
Main Omnisend features:
Drag-and-drop designer to create beautiful letters with ease.
A/B test campaigns, robust reports and analytics to see which messages perform best.
Omnisend offers pre-built automation workflows for welcome series, abandoned cart recovery, order confirmation, and other types of emails.
Omnisend allows businesses to segment their audience based on a variety of criteria, including purchase history, behavior, location, and more.
Multiple marketing channels including SMS and web push notifications.
Integrate with Google Ads and Facebook Custom Audiences to find lookalike audiences and reach more leads.
Possible Omnisend drawbacks:
Sophisticated editing tool.
Limited customization options: Omnisend's pre-built email templates and automation workflows may not offer enough customization options for businesses with unique branding or marketing needs.
Limited social media marketing features: While Omnisend offers some social media marketing features, it is primarily focused on email, SMS, and push notifications.
Mailchimp
Mailchimp offers direct integration with Shopify through the Mailchimp app. It offers a variety of marketing tools, including email marketing, social media marketing, landing pages, and more. While the Mailchimp platform itself is a great starting point for newbie email marketers, their Shopify app reportedly has some stability and integration issues, which seems to have lowered Shopify's user ratings somewhat.
Who Should Use Mailchimp:
Mailchimp is best suited for small businesses and entrepreneurs who want an easy-to-use platform for their email and digital marketing efforts.
Key Mailchimp features:
An exceptionally generous free plan.
Content optimizer with suggestions for creating more attractive emails. Mailchimp offers a drag-and-drop email editor, pre-built email templates, and automation workflows for welcome series, abandoned cart recovery, and other types of emails.
Mailchimp offers customizable landing pages for businesses to collect leads and promote products or services.
Great reporting features to track campaign performance.
Advanced automation for sending trigger emails to subscribers.
Possible Mailchimp drawbacks:
Some features, such as email scheduling, are not available in the free plan.
Limited customization options: While Mailchimp offers pre-built email templates and landing pages, businesses with unique branding or marketing needs may find the customization options limited.
Limited automation options: Mailchimp's automation workflows may not offer as much customization or complexity as other marketing automation platforms.
Stability and integration issues with Shopify have been reported
Seguno
Seguno is built for the beginning marketer. It's built specifically for Shopify and integrates beautifully with the platform, allowing you to build subscriber lists, create emails, and automate them all from within your Shopify dashboard.
Who Should Use Seguno Email Marketing App:
Seguno is best suited for small and medium-sized Shopify businesses who want to keep things simple. However, if you need more advanced features, there are better options.
Main Seguno functions:
Seguno integrates seamlessly with Shopify, allowing businesses to create and send emails directly from the Shopify platform.
Generated discount codes tied to your Shopify store.
A robust library of pre-built automation workflows for welcome series, abandoned cart recovery, order confirmation, and other types of emails.
Insert custom product ratings from Shopify and other platforms.
The free plan offers unlimited mailings as well as live chat.
Possible Seguno drawbacks:
The free plan is limited to 250 contacts.
Aimed at beginners, it lacks certain features that more advanced users may need, such as advanced reporting and personalization.
Limited features outside of email marketing: Seguno is primarily focused on email marketing and does not offer other digital marketing tools, such as social media marketing or landing pages.
Privy
Privy fully caters to the needs of e-commerce startups. Privy helps businesses grow their email lists and improve their conversions through a variety of marketing tools, including email marketing, pop-ups, landing pages, and more.
Who Should Use Privy Shopify App:
Privy might be the best Shopify newsletter plugin for eCommerce beginners who don't use multiple marketing channels or complex email automation tools for customer segmentation. Privy is best suited for small and medium-sized businesses that want to improve their email marketing and website conversion rates.
Main Privy features:
Unlimited number of mailings at paid rates.
A/B testing for several email campaigns.
Dozens of audience segmentation and targeting rules.
Basic workflows for email automation.
Email and SMS automation that works 24/7 so you don't have to do it yourself.
Expert support and 1:1 coaching no matter where you start.
Easy to use letter editor. Privy offers a drag-and-drop email editor, pre-built email templates, and automation workflows for welcome series, abandoned cart recovery, and other types of emails.
Possible Privy drawbacks:
The free plan allows only 100 contacts.
SMS is a paid add-on.
The app's interface is not built into your Shopify store, but runs on an external site.
Longer waiting time for chat support due to the queue.
SMS Bump: SMS Marketing & Email
SMSBump is great for startups as well as small and large online businesses. The app's various pricing tiers and scalability options meet the marketing needs of virtually every brand. It offers a variety of features, including campaign automation, segmentation, and analytics. SMS Bump is best suited for e-commerce businesses that want to improve their customer engagement and sales through SMS marketing.
Key SMSBump features:
SMSBump has loads of super handy features that many will find great for customer acquisition and retention, e.g.
Seamless integration and customization. SMS Bump offers customizable templates for a variety of SMS campaigns, including birthday discounts, product recommendations, and more.
Development tools including popups, floating buttons and customizable registration forms.
Increase conversions with segmentation and customer data.
Collecting detailed analytics about orders, referrals and user spend.
Measure and track conversion and ROI data.
Saving clients' time zones to avoid texting in the middle of the night.
Allowing users to set spending thresholds to avoid overspending.
Possible SMS Bump drawbacks:
SMS Bump is focused solely on SMS marketing and does not offer other digital marketing tools, such as email marketing or social media marketing.
Sometimes there are small errors and glitches.
Test SMS are paid by the client.
Cheaper rates can seem restrictive.
Shopify Email
Shopify Email is obviously Shopify's own email marketing app. It allows businesses to create and send targeted email campaigns to their customers directly from their Shopify account. While it doesn't offer advanced features like Omnisend or Klaviyo, Shopify Email is incredibly user-friendly for beginners.
Who Should Use Shopify Email:
Owners of small and promising Shopify stores who are experimenting with email marketing, novice marketers with small lists of subscribers. Shopify Email is also suited for medium-sized businesses that want to improve their email marketing efforts without using a separate email marketing platform.
Main Shopify Email features:
A large collection of ready-made templates that can be customized to match a business's branding and style.
Audience segmentation to send the right letters to the right customers.
Simple and informative campaign tracking features. Shopify Email provides detailed analytics and reporting on campaign performance, audience engagement, and revenue generated.
Possible Shopify Email App drawbacks:
Reviews highlight bugs, including instability.
Users also highlight the lack of customer support.
Limited customization options: While Shopify Email offers pre-built email templates, businesses with unique branding or marketing needs may find the customization options limited.
Limited automation options: Shopify Email's automation options are relatively basic compared to other email marketing platforms.
In 2010, Andrey founded MakeBeCool initially as a website development agency, but a discovery of the e-commerce world led to a complete retraining. With a newfound passion, he started collecting brand stories and case studies to empower e-commerce success. Beyond work, Andrey is a Lego Technic collector, a passionate snowboarder, runner, and fitness enthusiast. His active lifestyle extends to family time, where he shares his hobbies with his daughters.
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