Nupure, a science-backed health supplement brand, aimed to expand beyond Germany, starting with the Netherlands. Our role was to facilitate this expansion by developing localized stores tailored to each market’s specific needs. As a result, Nupure successfully entered three new countries—France, Norway, and Sweden—alongside a redesign of their existing German store to align with their evolving brand strategy.
MakeBeCool’s efforts increased website speed and improved connection with ERP. The team was highly responsive, helpful, and supportive. They completed most tasks within a day and communicated swiftly via Slack or calls. Their project management and high expertise made them a standout vendor.
Beyond a simple platform upgrade to Shopify Store 2.0, we redesigned Nupure’s store for better aesthetics, usability, and brand positioning. The new design focused on a cleaner interface, enhanced navigation, and a structured layout to highlight Nupure’s scientific expertise. We enhanced product discovery, mobile responsiveness, and visual engagement to increase engagement. Additionally, we refined the checkout experience to streamline conversions and reduce drop-offs. The result: a modern, customer-centric store that strengthened brand identity and increased sales.
The initial launch exceeded expectations, achieving a 2.62% conversion rate. This success led to additional expansions into France, Norway, and Sweden. The German store, which had been serving customers for years, was also redesigned to align with the new branding and user experience improvements. Each store was tailored to the specific needs of its respective market, ensuring a localized shopping experience that resonated with customers. To boost efficiency, we integrated Nupure’s ERP with Shopify, automating inventory management, reducing manual work, and enabling seamless scaling.
To increase AOV, we developed a comprehensive upsell and cross-sell strategy. This included optimizing the PDP, enhancing the shopping cart experience, and refining checkout processes. We implemented upsell functionality in key areas, such as the slider cart and post-purchase offers, encouraging customers to add complementary products to their orders. These strategic enhancements contributed to a 20% increase in AOV and a boost in overall revenue. Our partnership with Nupure continues as we explore further optimizations, market expansion, and innovations to sustain long-term e-commerce growth.
We optimized website performance by implementing image compression, script minimization, and page load speed enhancements. By refining processes and employing best practices, we reduced unnecessary scripts and improved efficiency, achieving a 2.07s loading speed. These improvements led to a faster, more responsive website, enhancing user experience and boosting search engine rankings.
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