Services used
Lakanto, a leading brand in the health-conscious sweeteners market, aimed to expand its online presence via the Shopify store. To achieve long-term success, they sought a strategic partner to help redesign the site and support ongoing optimization. Their goal was to create a visually appealing and user-friendly store that seamlessly integrated with their brand identity and resonated with their target audience.
"MakeBeCool’s work improved the client's conversion rate and site speed. The team showcased professional and innovative skills. MakeBeCool found solutions to the client's specific needs. The team was open, transparent, and very organized, meeting the project's deadlines and being responsive."
Our initial task was to update Lakanto's design to effectively convey the brand’s personality and resonate with its target audience. We aimed to highlight Lakanto's mission of infusing chi into all aspects of life through the creation of innovative, delicious, sugar-free products. The design needed to inspire people to reach their highest potential for health and well-being by helping them unleash their chi
After gathering all the requirements for the store's appearance, we commenced the design process. By organically integrating brand elements, we created a visually appealing and cohesive online shopping experience that leaves a positive impression on customers. This brand consistency reinforces Lakanto's identity and helps build trust and loyalty among customers by illustrating the path to discovering chi – life force energy
Next, maintaining the store became our responsibility, requiring continuous optimization. We implemented strategic changes focusing on key areas: aligning with the brand’s identity, optimizing performance, and fostering continuous improvement to stay ahead of market trends and customer expectations. We conducted regular assessments and used user feedback to identify areas for improvement. By addressing these needs, we made informed decisions that significantly enhanced the site's functionality and appeal
For example, we streamlined the user interface, making it more intuitive and user-friendly, greatly improving the overall user experience. The performance optimization included reducing page load times, enhancing mobile responsiveness, and implementing robust security measures. These improvements boosted user satisfaction, trust, and loyalty. As a result, Lakanto saw a notable increase in conversions, with more visitors making purchases. The improved user experience led to longer site visits, higher engagement, and a significant rise in sales
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