How to Boost AOV by 20% in Just 45 Days Using Bundles?

Let's talk to Dan Freismuth, the owner of Topshelf Printers, also known as Enthuzst, a company that has mastered the art of bundling products to create value for their customers and drive higher sales. Enthuzst, led by their passionate team, specializes in building world-class diesel trucks and giving them away to their customers through sweepstakes. By purchasing products from their website, customers enter to win these impressive vehicles.

What challenges did Enthuzst face?

As Enthuzst expanded, they faced a challenge common in retail: how to make the shopping experience more seamless and boost the average order value. Their primary products, apparel and accessories, catered to a specific audience of diesel and automotive enthusiasts. However, ensuring that these customers had an easy and appealing shopping experience was crucial for maintaining engagement and driving sales.

To make the shopping experience for our customer more seamless, and increase AOV

Why Did Enthuzst Choose MBC Bundles?

After evaluating multiple bundle applications, Enthuzst chose MBC Bundles for its versatility and functionality. The decision was influenced by MBC’s ability to bundle products effectively and integrate smoothly with their back-end operations, a feature many other applications lacked.

MBC was able to bundle the products like we wanted, and also has the functionality to work with our back-end operations

Enthuzst employed a strategic approach to bundling, focusing on thematic collections. They created specific bundles for different styles of shirts, offering discounts for purchasing multiple items together. This not only incentivized customers to buy more but also streamlined the shopping process.

We bundle products based on the theme. We have specific collections for different styles of shirts, and bundle top sellers. The customer is offered a discount to purchase 3 shirts instead of 1

This strategy was further enhanced by using the app's widget feature, which promoted bundling directly from individual product pages.

Moreover, MBC Bundles improved Enthuzst's on-demand production process by breaking the bundle into individual items in the cart, ensuring a seamless fulfillment process.

What results did Enthuzst achieve?

The implementation of MBC Bundles yielded impressive results for Enthuzst. Within 45 days, the app helped increase their AOV by 20%. This significant boost underscores the effectiveness of the bundling strategy and the app's role in enhancing the customer experience.

The bundle app has helped increase our AOV by 20% over 45 days

How would you describe the app to other users?

MBC Bundles App has proven to be a valuable tool in not only boosting AOV but also in customizing and enriching the shopping experience.

Easy to use, tech support is fantastic. This is a great resource to boost your AOV and customize your shopping experience

Conclusion

For businesses seeking to elevate their e-commerce strategies, Enthuzst's experience serves as a compelling case for the power of product bundling. Faced with the challenge of enhancing customer experience and increasing AOV, Enthuzst turned to MBC Bundles for a solution. By strategically bundling their products based on themes and offering enticing discounts, Enthuzst not only streamlined the shopping experience but also saw a 20% increase in AOV within just 45 days.

Ready to transform your online store and achieve similar results? Explore how MBC Bundles can help you streamline your operations and increase your sales. Visit the MBC Bundle Products App today and take the first step towards a more profitable and customer-friendly e-commerce platform.